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Archive for the ‘Copy’ Category

Home by Six

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Six homes. Six homeowners. Six architects. In their own words.

Home by Six is a domestic architecture book designed for a domestic readership. A collaboration with Dan Pike at The Letter D, and his new publishing wing, Capital P.

Home by Six will hit the shelves in 2013. In the meantime, have a squiz at the pilot chapter, which features the Cabarita home of Danielle and Ashley Driver, designed by Paul Owen.

As Danielle and Ashley say, it’s a house that wears many hats: “Resort. Beer garden. Beach house. Park. Camp site. Play ground. Home.”

Written by aletal

November 1st, 2012 at 11:58 am

Posted in Copy,Editorial,Print

The ever-evolving Allergy Medical website

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Always updating the Allergy Medical website with juicy new content and sneezy news items.

What a good client. And website.

  • How can pet allergen be in 99% of homes when only half of us have pets?
  • How can cat allergen be in Antarctica when no puss has ever set foot there?
  • What ended the reign of Pharaoh Menes?
  • Which poses the greater threat: a shark, a croc or a jack jumper ant?

Have a squiz.

Social media too.

Client: Allergy Medical. Development: Khemistry.

 

Written by aletal

July 17th, 2012 at 5:16 pm

Posted in Copy,Web/digital

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Ulysses profile

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Ulysses profile

How does a company like Apple continue to bear fruit in an economic drought?

How does a product like the iPhone come from nowhere to dominate a saturated market?

Client: Australian Institute for Commercialisation Design: designfront

Written by aletal

June 28th, 2012 at 11:16 am

Posted in Copy,Print

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Allergy Medical social media

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Allergy Medical Facebook page

Building a growing community of followers for Allergy Medical via Facebook and Twitter.

Client: Allergy Medical [via The Letter D].

Written by aletal

June 27th, 2012 at 11:07 am

Allergy Medical radio

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Allergy Medical is hitting the airwaves in Brisbane.

A couple of fun spots …

Produced by Keith Fowle at the Voice Plant.

Written by aletal

May 3rd, 2012 at 3:12 pm

Capital P

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Capital P website

From coffee table to bedside table, books that can indeed be judged by their covers.

Capital P is a new venture and adventure in publishing by those bold characters at The Letter D.

Been working with Dan Pike on the initial positioning and launch—and a forthcoming book on domestic architecture.

The Twitter-fed website went up this week.

More on the bookish collaboration soon …

Written by aletal

April 24th, 2012 at 11:17 am

Posted in Copy,Web/digital

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QELi 2011 annual report

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QELi annual report

Highlights from our first year

Editing Queensland Education Leadership Institute’s 2011 annual report.

Client: QELi. Design: designfront.

Written by aletal

November 21st, 2011 at 1:45 pm

Posted in Copy,Editorial,Print

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Multi Span corporate profile

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Multi Span profile

Spanning many years, services and industries

A diverse corporate profile for a diverse design-construct business.

Client: Multi Span Australia. Design. The Letter D.

Written by aletal

October 15th, 2011 at 8:51 am

Posted in Copy,Print

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Bligh Tanner website

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Designing innovative solutions to complex challenges since 1992

A rather smart website for a rather smart engineering firm.

Corporate profile too.

Client: Bligh Tanner. Design: Entica. Development: QMG.

Written by aletal

August 25th, 2011 at 6:05 pm

Posted in Copy,Web/digital

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Waterwheel

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Powered by water—and you

Exploring water—as a topic and metaphor—Waterwheel is an interactive, collaborative platform for sharing media and ideas, performance and presentation.

Take a dip!

Client: Suzon Fuks. Design/development: Inkahoots.

Some pics from the launch at the Judith Wright Centre of Contemporary Arts in August …

Suzon, the woman behind Waterwheel, and Jason from Inkahoots.

Written by aletal

August 25th, 2011 at 5:59 pm

Posted in Copy,Web/digital

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