Archive for the ‘Advertising’ Category
Next Gen ad
Magazine ad for a new division of Connolly Suthers Lawyers, specialising in estate planning and succession law.
Client: Connolly Suthers Lawyers. Design: Entica.
Connolly Suthers Lawyers “Saint” TVC
Back in the 60s, a bunch of daredevil engineering students abseiled off the side of Townsville’s Castle Hill, and painted a figure of the Saint on the cliff face (inspired by the popular Simon Templar TV series of the day and same name).
The Castle Hill Saint has become something of an icon in Townsville, watching over the town. When council planned to remove the “graffiti”, public outcry saved the Saint.
A few years back, we enlisted the Castle Hill Saint as a mascot for Townsville law firm, Connolly Suthers.
This little animated TVC is the latest incarnation.
Client: Connolly Suthers Lawyers. Animation: Bloc Media.
Seybienne multimedia
More than 90% of us use less than 10% of our software
A 2ish minute kinetic typography presentation for the launch of Seybienne online software tutes.
Animation by Bloc Media.
Logo design by Creative Plantation.
Music by Scott Coulthart—the client’s husband and my lawyer. Who says blokes can’t multitask?
Smile Dental advertising/multimedia campaign
What makes you smile?
The first of a series of six magazine ads for Smile Dental featuring patients doing the things that make them smile.
The ads encourage the reader to visit the website to hear patient and dentist discuss the treatment behind the smile.
Client: Smile Dental | Design: Rinzen
Qld College of Art bookmarks
QCA Art Theory: think about it
A few samples from a series of twenty-something bookmarks promoting QCA’s various art theory subjects.
Client: Queensland College of Art, Griffith University | Design: Liveworm
Fine Print postcards
There’s always time and money for a reprint.
A series of nine postcards promoting print management company, Fine Print—one for each letter of the name—posted out sporadically over a week or so.
Client: Fine Print | Design: The Letter D
Raleigh Paper “LOOK!” booklet
We all look different. And we all look at the world differently.
Long story. And a long time ago now, but still a favourite …
Raleigh Paper had a new stock to promote called “LOOK!”. Asked us to do a promo piece that would appeal to edgy design studios and ad agencies and the like. So …
We sent 13 single-use, 24 exposure cameras to different people in different places around the country. Why exactly 13 escapes me today. Anyway, each person took eight pics on set topics, then passed the camera on to someone else, somewhere else … And so on.
Weeks passed. Then more weeks. Then, one day, one of the cameras popped up in the PO box. Then, a few days later, another. Then another. And another, and so on, until all the little ducks came back. Phew.
Processing the film, we felt like kids on Christmas morning. Each camera made it to three people. All up, this produced 39 eight-image LOOK! compositions, and a total of 312 images—less a few that didn’t come out.
We got pics of everything from newborn babies to dog poo, cars to guitars, newspapers to graffiti, ingrown toenails to wedding rings, tomato plants to instant casket tickets, pigeons and crows to washing and dripping taps.
The pics come from all over the country: Auchenflower, Bald Hills, Boulder, Bourke, Burleigh Heads, City Valley, Cygnet, Dunsborough, Elwood, Everton Park, Hawthorne, Highgate Hill, Illaroo, Kalamunda, Kalgoorlie, Kings Cross, Launceston, Lismore, Manly, Maroochydore, Mt Isa, Narrabundah, Nedlands, New Farm, North Ward, Paddington, Potts Point, Richmond, South Yarra, St Kilda, Summer Hill, Surfers Paradise, Surry Hills, Tarragindi, Tennant Creek, Thomastown, Warriewood, Woodville, everywhere man.
For the full story, see the Desktop mag feature.
Client: Raleigh Paper | Design: Gasket (former studio of Myke Christoffel and Todd Hansson)
Raleigh Paper LOOK! ad
Two degrees of separation
The girl in the selfy in the ad is Anj from Nedlands in WA: “Self portrait—back of the Hilux”.
We loved this pic. Summed up the whole campaign somehow. Could be the cover of a Tim Winton novel.
We never met Anj. She’s the little sister of Niki, a friend from my Astanga class in West End at the time.
The LOOK! booklet is here.
For the full story behind the promo, see the Desktop mag feature.
Client: Raleigh Paper | Design: Gasket (former studio of Myke Christoffel and Todd Hansson)
Griffith University poster/brochure
A uni for your generation
Done a lot of work with unis over the years. Griffith in particular.
Print, digital, ads; every campus, every faculty.
This is a poster/brochure promoting undergrad courses from a few years back.
Client: Griffith University | Design: Guglielmino Design Co.